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WINNING THE KNOWLEDGE TRANSFER RACE
In business and industry, intellectual capital is knowledge that converts into solutions for customers and generates increased profits. When an employee transfers knowledge from a research report into his or her head, it is called learning. In doing so, he or she adds to their individual human capital, which is the sum of what’s in the employee’s mind as tacit knowledge or each person’s know-how, experience, skill, and creativity. But when bits of that learned knowledge are used or reused by the employee to create a new methodology, invention, process, or software program for customers, that employee has created an intellectual asset. When best practice knowledge is captured, created, shared, used, and reused across an entire organization, it produces superior results and a sustainable competitive advantage for the enterprise.
For your company to compete successfully, it is vital to treat such knowledge—which can be anything from trade secrets, patents, software programs, inventions, schematics, methods, processes, or procedures—as cherished intellectual capital. To stand apart, you must capture, create, share, transfer, and reuse this knowledge in rapid and systematic ways in order to innovate quickly and convert the wisdom into profits.
Winning the Knowledge Transfer Race shows managers, Six Sigma practitioners, and small business owners how to leverage intellectual capital knowledge to achieve extraordinary results and win over fierce competition. Michael English and William Baker, pioneers and practitioners in the development and application of managing best practices knowledge and business excellence methods, provide the solutions and practical steps for managing intellectual capital at a Six Sigma level and incorporating it into your company’s strategies and tactics for sustaining a competitive advantage.
This breakthrough guide examines how intellectual capital shapes markets and comprises products and services. You’ll see how to incorporate a very potent best practices and intellectual capital management competency into a company improvement strategy, and discover how the Six Sigma, Baldrige and European Quality Awards, and Shingo Prize methodologies fit in and integrate with the knowledge transfer race, allowing you to reach top levels of performance.
Then, the authors introduce you to the best practices of some of the world’s most profitable companies—such as IBM, Toyota, Raytheon, Xerox, Buckman Labs, General Electric, Samsung, Siemens, and Verizon—in knowledge transfer and reuse, learning, process management, benchmarking, and intellectual capital management. They reveal how to duplicate these approaches in your organization, enabling you to:
• Achieve effective rapid knowledge transfer with ideal efficiency.
• Innovate knowledge-based products and services with tremendous speed.
• Make learning, sharing and collaboration an integral part of every employee’s job, creating a knowledge-enabled culture.
• Leverage knowledge into superior processes using the Process Classification Framework (PCF) as the process Dewey decimal system.
• Achieve success in maximizing the value of intellectual capital.
• Manage customer knowledge to improve loyalty and gain market share.
• Manage knowledge to generate superior shareholder value.
To stay ahead in the global battle for supremacy, Winning the Knowledge Transfer Race is the only book you need to cross the finish line first.
Michael J. English is the former director of quality and customer service for 1994 Baldrige Award recipient GTE Directories, a four-year Baldrige Award examiner, and a founding partner of Best Practices, LLC. He is the co-author of Benchmarking for Best Practices, which is highly regarded by performance improvement practitioners around the world.
William H. Baker Jr. recently retired as the knowledge management and benchmarking champion for the Raytheon Company. Previously he was the benchmarking champion for Texas Instruments and is currently a director in the Association for Manufacturing Excellence. He is a recipient of the APQC Award of Excellence in Corporate Benchmarking and a three-time recipient of the APQC Study Award for Outstanding Benchmarking Studies.
McGraw-Hill Management
Hardcover 6 x 9, 380 pages
ISPN 0-07-145794-1
$29.95